A Significant Source of Product Discovery
Case Study: Offline Order Attribution Analysis Helps Demonstrate Marketing Effectivenesss
We learned that Biocompare was a significant source of product discovery for researchers who placed
orders. Biocompare outperformed every other channel where we were investing in marketing.
C.J. Xia, Vice President of Marketing & Sales, Boster Biological Technology
Drive High Quality, Sales-ready Leads
Case Study: Connecting Leads to Conversions: Leica Microsystems
Biocompare’s online product listings allow us another
valuable channel to reach prospective buyers who are ready to purchase.
Lon Nelson, Senior Director of Marketing and Commercial Analytics, Americas, for
Leica
Establish Thought Leadership
Case Study: Engaging a Scientific Audience: AVM BioMed
What we do is niche, there is no direct competition for the technology because it’s essentially a market disruption. We have to educate consumers about what we do and why our solution may be a better alternative—that’s a hurdle.
Christian Loch, Director of R&D, AVM BioMed
Drive High Quality Traffic to Website
Case Study: Biocompare Listing Elevates Search Engine Ranking
We are a small company that’s up against the big guys and we were ranking very low on Google—pages two or three, which is like being buried.
Thomas Kjaer Mogensen, VP of Sales and Marketing for North America, ChemoMetec
Target Specific Researcher Audiences
Case Study: Targeting Specific Research Audiences with Email
I like that the {Biocompare} drip campaign allows you to send multiple emails depending on how the recipients interact. That provides lots of flexiblity.
Afshin Shirazian, Marketing Manager for AllCells
Stay In Front of Prospects
Case Study: Generating Traffic that Converts to Sales
We have to be in the right place, and present our information in the most relevant fashion as possible.
C.J. Xia, Vice President of Marketing, Boster Biological Technology
Getting more qualified leads
Case Study: Getting more qualified leads
How serious are these people that are requesting quotes through Biocompare. We concluded the Product Listings are working very well for us.
Patrick O’Donnell, Director of Global Marketing Operations, Beckman-Coulter Life Sciences
Standing out in a competitive market
Case Study: Building Brand Awareness and Trust with Customers
We found the Featured Product was a good value-add for putting our products and brand in front of scientists when they are searching.
Kevin Kelley, Business Director, DeNovix, Inc.
Making video work for you
Case Study: Using Video Effectively
We live in an age when people have to scan and we don’t have the luxury of more than a few minutes of their attention.
Kurt Kemling, Global Marketing Communication Manager, Thermo Fisher Scientific
Following the trend
Case Study: Adding video to your marketing strategy
This is really the best way to reach our prospects and it works well with our other marketing efforts.
Joan Horwitz, Marketing Manager for nanotechnologies and nanomeasurement systems, Keysight Technologies
