When Leica partnered with Biocompare in 2007 to drive its conversions-to-sales and
reach its scientific audience, the leader in microscopic instruments began using
Biocompare’s product directory.
Leica is a world leader in providing innovative microscope, camera and software
solutions for imaging an analysis of micro-, macro- and nanostructures. Its microscopes
and scientific instruments are used in applications including industry and manufacturing,
life science, forensics, materials and earth science, and education.
Leica started with a trial the first year—and then progressed to a full, integrated
marketing program with Biocompare. That includes online product listings that have
yielded a valuable return-on-investment and are helping Leica achieve its sales
conversion goals.
“Biocompare’s online product listings allow us another valuable channel to reach
prospective buyers who are ready to purchase,” says Lon Nelson, Senior Director
of Marketing and Commercial Analytics, Americas, for Leica.
“For the years we have partnered with them, we have seen a many-fold return on our
marketing investment,” Nelson says. “We are directly tracking leads from Biocompare.com
to top-line revenue.”