Marketing Insight & Advice

These complimentary articles offer marketing insight and advice to help you sharpen your marketing strategy, build more effective campaigns, stay on top of industry trends, and solve specific marketing challenges.

  • Give Customers the Tools to Show Their Love—and Increase Your Biocompare Product Directory Engagement

    Monday, April 04, 2022
    Do you have a system in place for requesting, tracking and posting customer reviews? Are you monitoring what customers say about your product? Do you have tools in place to allow customers to easily create a review that will benefit your business? read more

  • Getting the Most out of High-funnel Leads

    Tuesday, November 09, 2021
    It’s new-fashioned courting without the dinner date—but there’s conversation, some dancing, and eventually a commitment. We’re talking about high-funnel lead generation, which is the process of nurturing and converting a lead generated by a high-funnel campaign into a customer. read more

  • Watch This! Video Drives Brand Engagement

    Thursday, August 26, 2021
    Your customers and prospects are tuned into video. Are you producing the type of content they’re searching for and sharing? read more

  • Not All Leads Are Created Equal—The Right Way to Score Leads

    Wednesday, June 02, 2021
    A lead is someone who for some reason—any reason—is interested in what you’re selling. But not all leads are created equal, and just because a lead is “interested” doesn’t necessarily make it a lead you want. read more

  • Why Branding Is as Important as Lead Generation

    Friday, April 16, 2021
    Branding initiatives build awareness and positive associations for your company, products, and services. And while it’s true that sales teams are always clamoring for more leads, branding efforts are equally important because branding makes lead generation easier and more efficient. read more

  • The Marketing Balance You Need for 2021

    Thursday, February 25, 2021
    The best marketing approach during uncertain times is not to react impulsively, but to maintain steadiness and balance. Finding the optimal balance between the two key marketing goals of demand generation and increasing brand visibility can keep you on the right path. read more

  • Tips for Creating Customer-Centric Content

    Wednesday, November 11, 2020
    This is the second article in a two-part series. Last month we discussed how to become a customer-centric marketing organization. This month we delve into creating customer-centric content—the type of information your customers want and need to make informed and confident buying decisions. read more

  • Do You Use a Customer-Centric Marketing Approach?

    Monday, October 12, 2020
    This post is part one of a two-part series. Here we’ll talk about the advantages of customer-centric marketing and offer tips for applying it. Next month, we’ll delve into the power of customer-centric content. read more

  • Why Multichannel Marketing Is More Important than Ever

    Monday, September 14, 2020
    The days are gone when life sciences marketers could rely on just one or two marketing channels to connect with customers. It used to be enough to have a website and perhaps exhibit at your favorite trade show. In 2020 this is no longer the case. Research studies reinforce the importance of having a multichannel marketing plan. read more

  • Three Tips to Maximize Lead Conversion

    Monday, August 10, 2020
    Lead generation has taken on a new level of importance during these challenging times. Now more than even leads are a precious and highly coveted asset. This article provides some lead best practices that we hope will help with conversion and subsequently lead to more sales for your organization! read more

  • Achieving Marketing Success on a Limited Budget

    Thursday, July 09, 2020
    Uncertain conditions may have led you to tighten the purse strings on your marketing budget. However, you still have a mission to accomplish, which means you need to get more creative with your marketing efforts. read more

  • Following Up on Researcher Behavior During COVID-19

    Thursday, June 04, 2020
    It has been two months since we last looked at the impact SARS-CoV-2 has had on the online purchasing behaviors of life science researchers. At the beginning of April, which feels like a lifetime ago, the impact that the patchwork of “shelter in place” orders was having on the traffic to Biocompare was clear; visits to the site dropped significantly the last two weeks of March. That trend continued through the month of April but the outlook improved in May with some geographical caveats. read more

  • How to Clean Your Marketing List

    Wednesday, May 06, 2020
    With email such an essential marketing tactic in the life sciences and almost every other industry, your customer and prospect lists are one of your most important marketing assets. read more

  • Biocompare Traffic and Product Directory Trends During COVID-19

    Thursday, April 09, 2020
    Biocompare is primarily a resource for people to source products, we feel that our traffic can be used as a proxy for how much purchasing, and hence research, is going on during the SARS-CoV-2 pandemic. We’ve pulled together some data that includes information about our website traffic along with the results of a short survey we administered to visitors of the Biocompare website. read more

  • With Tradeshows in Doubt, Other Leads Are Even More Precious

    Wednesday, April 01, 2020
    With many tradeshows being canceled due to the coronavirus pandemic, what was once a reliable source of leads for life sciences marketers has immediately dried up. Marketers must now focus their attention on maximizing their other leads and relocating marketing investments toward targeted digital platforms. read more