Multi-touch Email Program

Multi-touch Email Campaigns are engagement-focused email campaigns tailored to the responses of your email audience. A multi-touch campaign delivers your message over the course of several emails based on the initial engagement of the first email to maximize overall campaign engagement.

Use of Biocompare’s multi-touch programs have demonstrated an increase in email metrics such as open rates, click-through rates, and conversions. Our specialists will assist in the design of the program to increase engagement and help ensure the success of your campaign.

Features

  • Single creative (CTA) to be sent per campaign with re-engagement to those who:
    • Did not open the email
    • Opened/no click
    • Opened/clicked
  • Contacts are re-engaged according to their level of engagement.
  • Each name is contacted a minimum of two times.
  • For custom HTML creation services —contact your Sales Executive for more details.

Reporting

  • Reports sent two weeks post completion of the full campaign.
  • Following metrics included in report: emails sent, open rate, views, total clicks, and click-through rate.
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